Most marketing is white noise. We all know it. Our eyes and ears have been trained to disregard it. If your marketing is going to be meaningful and effective, you have to earn the audience’s attention and respect. You have to know what’s important to them — then reach out in a way that no one has before.
Great marketing doesn’t “sell” to people; it connects with them. Your most-valuable customer is one who has a true bond with the brand. It’s about gaining insight, and then leveraging it to reach an audience with messages that aren’t just personalized and relevant, but anticipated and desired. Success is achieved through dialogue.
At D&I Group, everything we do follows this philosophy. So forget last-generation marketing terms like “Direct Response” and “CRM.” Welcome to a whole new approach.
Welcome to CONNECTION MARKETING.
http://theconnectionbuilders.com/
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